Crafted from Desert Heritage

Born from the UNESCO-recognized craft of Sadu weaving, our perfumes carry the soul of the Arabian desert. Each fragrance is a thread in a tapestry of heritage — bold, intricate, timeless.

We blend rare oud, amber, and desert florals sourced from across the Arab world, crafting scents that honour the women who wove the stories of their tribes into every pattern.

SADU 314 is not merely a perfume brand — it is a living tribute to Emirati culture, identity, and craftsmanship.